CABLECALL 
Sales & Marketing Support

COMPANY PROFILE


INFRASTRUCTURE

KEY TEAM MEMBERS

2001/2002 CLIENTS 

SERVICES

INTERNET

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Data Enhancement

Starting Points
- Clean Sheet
- Hard Copy Lists/Directories
- Electronic Copy from list suppliers
- Existing in-house Database

Data Gathering Techniques
- Telephone contact at switchboard or decision maker level
- Street Walking visual check
- Face-to-Face Cold Interviews
- Direct Mail for response
- Fax Mail for response

Data Collected includes:
- Address confirmation
- Fax Number/e-mail address
- Decision Making location
- Contact Name, Position, Address, Telephone Number
- Managing Director, Finance Director, Company Secretary, Decision Maker
- Equipment, Suppliers, Services used etc.
- Business Activity
- Customers/Suppliers locations
- Other sites number and location

Data Return
- Input according to client’s conventions/system requirements
- Electronic in required format/structure
- Download directly onto web server or on disk or e-mail attached file
- Programme developments to ensure consistent update of in-house database possible

Data Maintenance
- All Cablecall Telemarketing/Sales activity includes the recording of:
- contact history
- responses gained from each contact attempt
- changes to existing data
- addition of new relevant information
- All data returned to client for incorporation into in-house database at agreed intervals



FEEDBACK

JOBS
It is our recommendation that all records on the customer/prospect database should be contacted at least once every six months. During this contact changes and additions to data can be gathered and appended to the database.

For Further Information: graham@cablecall.com

Cablecall is the trading name of Emblem Marketing
Unit 1, Mullany Business Park, Golden Cross, East Sussex  BN27 3RP
Telephone:  01825 872686
Fax:  01825 872898
Website: www.emblem-marketing.co.uk

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