CABLECALL 
Sales & Marketing Support


COMPANY PROFILE


INFRASTRUCTURE

KEY TEAM MEMBERS

2001/2002 CLIENTS 

SERVICES

INTERNET

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Telemarketing/Telesales Activity

Targets (Business & Residential)
Prospects 

- Fresh
- Follow-up to Direct Sales activity
- Remarket
- Former Customers

Customers
- New Customer Satisfaction
- Upgrade/addition of extra service/products
- Customer Care
- Retention of threatened leavers

Procedure - Outbound Marketing/Sales
Normally up to three attempts to contact decision maker (inc. diaried call backs)
Generate interest in the client’s products/services
- Small/Medium Sized Business = price comparison
- Major/National Sized Business = reliability, service, facilities, choice
Incorporate key sales points into conversation
Answer objections to taking service
Persuade to meet a sales representative
Make qualified appointment identifying:
- name and position of contact
- date, time and place of meeting
- existing details
- areas of interest in client’s products/services
Manage the diaries of sales team members either directly through the internet or
Fax on a daily or more frequent basis the appointment details
Confirm meetings 24 hours in advance
Reschedule meetings when requested

Where the call operators undertake contract completion:
- full details of customer and service required entered on contract
- contract despatched for signature with personalised covering letter
- if contract not returned within seven days enquiry call made
- if contract not returned with 14 days final enquiry call made
- on receipt of correctly completed contract all copies sent to client



FEEDBACK

JOBS

Procedure - Inbound Marketing/Sales
Provide sufficient staffed positions to allow pick up of calls within three rings
Utilise ACD’s CLI facility to match callers to database records
Alternatively utilise contract no., account no. or other reference to identify caller
Then call operator will follow same procedure as for an outbound call.

For Further Information: graham@cablecall.com

Cablecall is the trading name of Emblem Marketing
Unit 1, Mullany Business Park, Golden Cross, East Sussex  BN27 3RP
Telephone: 
01825 872686
Fax:  01825 872898
Website:
www.emblem-marketing.co.uk

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